”Advertising revenue is down, newspapers are struggling and as the economy takes a downturn production costs are up, at the same time online readership and revenue continue to rise. So what’s the answer? Go where the eyes are.
Whether you are writing, taking pictures, shooting video or recording audio you can build communities with your content. But only if you take it online.
Now it’s just as easy as sending an email. Many of the sites I visit today are either video conversational platforms or at the very least places where video is being shared and commented on. Video is now a medium of conversation.
Recently I have been asked more and more by companies: “Do we really need to get involved in video?”
The short answer is “Yes.”
By Christain Payne